Our Story

Our Story

Hi, I’m Eden, the founder of Crown Wash.

I’ve worn hair extensions for over 10 years. I love them, but wash day has always been the hardest part. Washing extensions properly takes forever. Then the drying, the styling and the heat all wear down hair you’ve paid a lot for.

The real problem was my roots. They get greasy fast, often days before my lengths need a wash. I didn’t want to keep washing my whole head and putting heat on my extensions over and over just to fix my roots.

So I did what loads of us do: I tried to wash just the top. I hated dry shampoo. The build-up, the residue, that dull, gritty feel. So I’d lean over the bath or the sink and try to wash only my roots. It never worked. I’d end up with a stiff neck, water running everywhere, and the back of my neck and lengths soaked anyway. It just wasn’t practical.

I knew there had to be a better way. When I couldn’t find one, I made it.

That’s how Crown Wash was born.

Crown Wash is all about making wash day work around you. Fresh roots without washing your whole head, less heat on your lengths, and extensions, blow-dries and colour that last longer. Everything we create starts from one question: how can we make hair care quicker, easier and kinder to your hair?

I started Crown Wash to solve my own problem, but I soon found out I was far from the only one. Fellow extension wearers told me they’d finally stopped dreading wash day. People with disabilities and limited mobility told me they no longer had to lean over a bath or stand through a long wash and dry. Neurodivergent customers shared that a quicker, simpler routine made hair care feel manageable instead of overwhelming. Busy mums told me they could get fresh roots in minutes and still feel put-together on the school run.

Hearing those stories is what drives everything we do. Wash day shouldn’t be something you dread or put off, whoever you are and whatever your day looks like.

Protect your crown, Rule your routine 👑